Merchandising - Wikipedia, the free encyclopedia. In the broadest sense, merchandising is any practice which contributes to the sale of products to a retail consumer. At a retail in- store level, merchandising refers to the variety of products available for sale and the display of those products in such a way that it stimulates interest and entices customers to make a purchase. In retail commerce, visual display merchandising means merchandise sales using product design, selection, packaging, pricing, and display that stimulates consumers to spend more. This includes disciplines and discounting, physical presentation of products and displays, and the decisions about which products should be presented to which customers at what time. Merchandising helps to understand the ordinary dating notation for the terms of payment of an invoice. It helps to find the net price of an item after single or multiple trade discounts and can calculate a single discount rate that is equivalent to a series of multiple discounts.
Retail merchandising, Sales force outsourcing, category management, Mystery Shopping,Category Display, In-store Demonstration, Trade Show Consumer support.
Further, it helps to calculate the amount of cash discount for which a payment qualifies. Promotional merchandising. Events such as Chinese festivals and Japanese festivals are incorporated in an annual cycle of shop decorations and merchandise promotion. In the United States, the basic retail cycle begins in early January with merchandise for Valentine's Day, which is not until mid- February. Presidents' Day sales are held shortly thereafter. Following this, Easter is the major holiday, while springtime clothing and garden- related merchandise is already arriving at stores, often as early as mid- winter (toward the beginning of this section, St.
Top 10 Merchandising Management. Explore fashion merchandising studies and whether it's the right major for you. Learn how to find schools and universities with strong programs for this major. About Fashion Merchandising Programs. Top Fashion Merchandising Schools By Total. Prospective students searching for Top Retail Management Schools and Colleges in the U.S. Fashion Merchandising Schools In Louisiana. In Louisiana, there are 3 accredited schools where fashion merchandising classes faculty can find employment. Colleges with Excellent Programs in Fashion Merchandising - Underneath the silk and chiffon, there's a technical side to fashion too.
Patrick's Day merchandise, including green items and products pertaining to Irish culture, is also promoted). Mother's Day and Father's Day are next, with graduation gifts (typically small consumer electronics like digital cameras) often being marketed as . Summer merchandise is next, including patriotic- themed products with the American flag, out by Memorial Day in preparation for Independence Day (with Flag Day in between). By July, back- to- school is on the shelves and autumn merchandise is already arriving, and at some arts and crafts stores, Christmas decorations. By September, particularly after Labor Day, summer merchandise is on final closeout and overstock of school supplies is marked- down some as well, and Halloween (and often even more of the Christmas) merchandise is appearing. As the Halloween decorations and costumes dwindle in October, Christmas is already being pushed on consumers, and by the day after Halloween retailers are going full- force with advertising, even though the .
Christmas clearance sales begin even before Christmas at many retailers, though others begin on the day after Christmas and continue on at least until New Year's Day but sometimes as far out as February. Merchandising also varies within retail chains, where stores in places like Buffalo might carry snow blowers, while stores in Florida and southern California might instead carry beach clothing and barbecue grills all year. Coastal- area stores might carry water skiing equipment, while ones near mountain ranges would likely have snow skiing and snowboarding gear if there are ski areas nearby.
Trading industry. A merchandiser is someone who is continuously involved in business promotion by buying and selling of goods. In Asian countries, such as India, this term is more synonymous with activities right from sampling and idea conception to dispatching of the shipment. It is a job description that involves leading and working with different departments within the organization, suppliers and buyers to deal with timely deadlines and accepted quality levels. Retail supply chain. While this used to be done exclusively by the stores' employees, many retailers have found substantial savings in requiring it to be done by the manufacturer, vendor, or wholesaler that provides the products to the retail store. In the United Kingdom there are a number of organizations that supply merchandising services to support retail outlets with general stock replenishment and merchandising support in new stores.
By doing this, retail stores have been able to substantially reduce the number of employees needed to run the store. While stocking shelves and building displays is often done when the product is delivered, it is increasingly a separate activity from delivering the product.
In grocery stores, for example, almost all products delivered directly to the store from a manufacturer or wholesaler will be stocked by the manufacturer's/wholesaler's employee who is a full- time merchandiser. Product categories where this is common are Beverage (all types, alcoholic and non- alcoholic), packaged baked goods (bread and pastries), magazines and books, and health and beauty products. For major food manufacturers in the beverage and baked goods industries, their merchandisers are often the single largest employee group within the company. For nationwide branded goods manufacturers such as The Coca- Cola Company and Pepsi.
Co, their respective merchandiser work forces number in the thousands. Licensing. Trademarked brand names, logos, or character images are licensed to manufacturers of products such as toys or clothing, which then make items in or emblazoned with the image of the license, hoping they'll sell better than the same item with no such image.
However, sometimes it can be the other way around, with the show written to include the toys, as advertising for the merchandise. The first major example of this was the TV show . JOE A Real American Hero..
In other cases, large amounts of merchandise can be generated from a pitifully small amount of source material (Mashimaro). The most common adult- oriented merchandising is that related to professional sports teams (and their players).
A smaller niche in merchandising is the marketing of more adult- oriented products in connection with similarly adult- oriented films and TV shows. This is common especially with the science fiction and horrorgenres. Mainly focused on fan- made articles, prop replicas are becoming more and more famous as users tend to collect those pieces of movie memorabilia that big companies do not mass- produce, reaching even higher levels of quality than certain 'licensed' replicas.